Labels, beyond being practical, can make your products—and your business—truly stand out.
In today’s world, overflowing with countless products and services, designing and printing a label that makes your product stand out is more important than ever. In fact, nearly 7 out of 10 consumers choose a product at the moment they see it on the shelf—so eye-catching and high-quality labels are absolutely essential.
Whether you’re in the process of launching a new product or considering redesigning the packaging of an existing one, there are a few key factors you should take seriously.
Simple and Clear Message
In trying to impress and grab attention, many label designers fall into a critical trap: overloading the design. Simplicity in label design can be a lifesaver. Choose clean layouts, with clear and legible fonts, and striking images that stand out without overwhelming the eye. You definitely don’t want to confuse consumers or make it hard for them to find the information they’re looking for. A readable font and a label that delivers a straightforward, simple message will help consumers—your target audience—quickly identify your product and understand what it’s all about.
Pay Attention to Colors
Perhaps the most important element in a label—and one of the biggest factors that helps a product stand out—is its color scheme. Colors are what attract consumer interest, especially in the first few seconds of seeing a product on the shelf. A customer may very well buy a product just because they were drawn in by its label color.
However, choosing the right colors is no easy task—it must be done carefully and thoughtfully, and always in harmony with the brand’s overall identity. Avoid sharp contrasts or clashing colors. Instead, go for balanced combinations and be consistent with your color palette across your products, helping your label and product build brand recognition.
Stand Out with a Unique Shape
One of the simplest ways to create a standout label is to choose a non-standard shape.
Study labels of your competitors or similar products and create one that breaks the mold. You might opt for an oval shape, distinctive corners, or even completely irregular dimensions.
A different shape will definitely catch consumers’ eyes and make your product stand out on the shelf.
Just make sure that the shape you choose harmonizes with the packaging, so the label doesn’t feel out of place but rather enhances the product’s uniqueness.
A distinctive shape helps build your product’s brand identity and anchors it in the minds of consumers.
Highlight a Unique Feature
Even with a label that has a clear message, harmonious colors, and a unique shape—it might still not be enough to make a product stand out.
To truly set your products apart, you need to highlight their unique features—what differentiates them from the competition.
Choose a few of these features and showcase them directly on the label, so they’re immediately visible and grab the consumer’s attention.
This way, you’ll strengthen the link between the product and your brand, showcase its uniqueness, and draw all eyes to it.
Add a slogan that captures these standout traits, and watch your label rise above the rest.
