A product without the right label is doomed to fail. Practical advice for better results:
Even the most useful product for consumers is destined to fail if it doesn’t come with a proper and equally successful label. Designing and applying a label that makes a product stand out in a highly competitive market is a top priority for any business aiming to build a strong brand or establish a solid presence and expertise in the market. A comprehensive marketing strategy places great importance on label design, carried out by professional graphic designers and specialists who can offer complete solutions and meaningful results.
A standout label contributes significantly to a company’s longevity. Consumers recognize products with distinctive labels over competing products, helping the business build a strong brand identity. In many cases, the label itself plays a decisive role in the consumer’s purchase decision. A label that grabs attention while also providing all essential product information can directly lead to increased sales.
But how can a label become successful? What are the key features that make it stand out?
Readable
A label must, first and foremost, be easy to read. To achieve this, designers highlight only the most essential elements on the front (such as the company logo, product name, and possibly a slogan), while placing detailed information on the back. Consumers should be able to read the label from a reasonable distance and easily identify the product.
Equally important: avoid spelling errors, and ensure consistency in font choices—incoherent typography can be visually unappealing. Thoughtful color selection and well-balanced combinations also contribute to creating a readable and attractive label.
Original
If a label reminds the consumer of another product, it’s not a successful one. A label must be unique and original. This is exactly why major brands invest millions in label design—to create distinctive labels that stand out from the competition.
High Quality
Print quality is also crucial. No matter how well-designed or creative a label is, it won’t succeed without high-quality printing. Attention to detail and high-resolution print execution can help a product rise above the competition.
Imaginative
A clever slogan, appealing graphics, harmonious color combinations, and the proper use of fonts give a label a professional look and help it stand out from the rest. The more imaginative a label design is, the easier it is for consumers to associate it with a specific brand and remember it.
What’s different, clever, and original always catches the eye—and that’s what makes a label successful.
