In the past, the label’s main role was to inform the consumer. Today, in addition to that, it also serves to promote the product.
Now it follows a different philosophy: to win the consumer over to the side of the product. That is why the label carries great importance and is of a high standard in Greece.
A branded product inspires trust because it conveys all the details and the identity of the producer. In this way, it addresses all the concerns of the consumer.Ένα επώνυμο brand εμπνέει εμπιστοσύνη διότι φέρνει όλα τα στοιχεία και την ταυτότητα του παραγωγού. Έτσι απαντά σε όλες τις ανησυχίες του καταναλωτή.
It draws more people to supermarkets because customers specifically seek out these products.
It also satisfies our needs because we seek consistent taste and quality without surprises.
A branded product with a quality label offers higher profit margins compared to unbranded ones.
It draws more people to supermarkets because customers specifically seek out these products.
Under all these conditions, we believe that the future of labeling will be even better, as it rightfully deserves.
That is why at Efthymios Skordakis & Co. we have been investing for years in technical and mechanical equipment with large financial resources, because we must have sufficient printing capabilities at the same time: printing, cutting, varnishing, hot foil stamping, printing on the adhesive side, etc.
All of the above transform the label from something everyday into something exceptional—and therefore into something that is especially difficult and demanding in its production. Aesthetic precision, functionality, and effectiveness are the four words that best describe our industry and its product.
The label itself has managed, over time, to make all label makers different—meaning, to have different values.
We care about the final product that will go on the shelf as if it were our own child. And if we now also add all the effort from the prepress stage, we are creating a different kind of value.
